The program was designed and implemented to enable researchers to learn and apply the fundamentals of science journalism, independently producing a science communication blog.

A team of professionals assembled by Dinamo, the agency responsible for OnFoods' institutional communication, guided them through this journey. 

Through training seminars and workshops, the scientists who chose to participate in the program, from all seven OnFoods spokes, were equipped to design an editorial plan, writing and publishing science communication stories and articles.

The participants had the opportunity to engage with the dynamics of disintermediation enabled by contemporary digital media, directly confronting the opportunities, risks, and challenges they pose in the relationship between the media and scientific research.

All articles published on this blog have been reviewed by their authors in close collaboration with the Dinamo team and, prior to publication and sharing on social media, approved by the scientific management of OnFoods.