Funded under the National Recovery and Resilience Plan (NRRP), Mission 4 Component 2 Investment 1.3, Theme 10.
Funded under the National Recovery and Resilience Plan (NRRP), Mission 4 Component 2 Investment 1.3, Theme 10.
Virtual immersive communication tools for promoting a sustainable nutr...
Reformulation or improvement of relevant food products in the national context in order to: a) implement the nutritional characteristics also by reducing antinutrients or using bioprocessed ingredients (from raw products to ingredients) and limit the use of undesirable components (e.g. by using bioactives) along the food system b) improve food formulation and composition based on consumer perception and needs identified for specific target groups (in connection with Spoke 5 and 6) c) promote clear and ad hoc labelling as an information tool (in connection with Spoke 1 and 7) to increase the willingness to buy improved foods d) guarantee safety and affordability of new products (in connection with Spoke 1 and 3).
Pilot application of at least two new food labels promoting health and sustainability to increase the adherence to a healthy dietary pattern and encouraging producers to make healthier and more sustainable food products (M24)
To address climate change, health, and food-related challenges, policy makers, food industries and researchers are starting to acknowledge the importance of communicate how the nutritional choices and habits have an impact on the sustainability of the food systems.
Consumer in general, but in particular the young generations, have difficulties in identifying sustainable nutritional habits as well as new food products so new digital tools, labelling technologies, and business models should be used in promoting and delivering sustainable nutritional products.
Immersive virtual environments are computer-generated 3D-models in which participants can experience, and with which they can interact intuitively in real time. Compared with traditional communication channels, immersive virtual tools may prove to be more effective for young generation to learn about the healthiness and sustainability of food than traditional approaches, as it provides them an opportunity to freely explore an environment, interact with it, and become immersed in it—in other words, to play with it.
The activity consists in an investigation of the best extended label or e-label based tools for communicating an impactful sustainable and nutritional food education contents to the young generations.
The acquired knowledge will be necessary to develop a proof of concept of an advanced tool for communicating in an innovative way the quality and nutritional characteristics of the food product as well as the impact of the nutritional habits on the environment with the aim of promoting more sustainable nutritional choices.
The final results will be a prototype of virtual product information tool for a sustainable food system addressed to the young generations as example a mobile app based on and augmented reality as well as other tools able to operate in an immersive environment (as example metaverse).
At least one mobile app based on augmented/virtual reality designed to promote informed nutritional choices to young consumer.
